Frint Inc. was asked by Brand Society (Studio 11 Design’s brand team) to help create the name, brand direction, logo and Illustration package for Atlanta’s newest Whiskey Bar & Kitchen at the Midtown Renaissance Hotel. Through historic research, local folklore, and maybe a sip or two or three of rye whiskey, the name, Rowdy Tiger was born.
In the middle of the 19th century, a political group called the Free and Rowdy Party operated in Atlanta. In opposition to the Moral Party, the “Rowdies,” who included distillers, saloon owners, and even Atlanta’s first mayor, where known for illicitly making and distributing moonshine. Midtown’s rowdy residents would consume this illegal whiskey in speakeasies known as blind tigers, where saloon owners would charge guests entrance to see a curious attraction and evade the law by serving “complimentary” spirits.
Services: Naming & Brand Strategy consultant, Logo Design, Art Direction, Design and Illustration.
Copyright Rowdy Tiger 2019
Rooftop Image — Copyright Amber Cross
Signage Image — Copyright Erica Key, Eating With Erica
SELECTED WORK
ROWDY TIGER | RAISED | Z BAR | THE SUPERIOR DISPENSARY | EATING WELL WITH HEATHER | THE COLORADO | GRAND HYATT | HYATT PLACE | HYATT ZIVA & HYATT ZILARA | HOTEL LEVEQUE | HOTEL PHILLIPS | MOLLY’S KITCHEN & BAR | MOLLY’S BAKERY | THE INN AT MOLLYS | SOCIAL IS A BEHAVIOR.COM | NAF NAF GRILL